Allow Them To Eat Cookies! Michel et Augustin Creates Community and Bonding Opportunities Around Kooky Confections
The brief variation: whenever Marie Antoinette said, “Let them consume dessert,” it may have already been because she ended up being hogging all of the Michel et Augustin cookies for herself. Childhood friends Michel and Augustin came across in middle school, and, whenever they discovered their person 9-to-5 jobs to-be unfulfilling, they started a cookie business with a foundation in French pastry. Quickly forward 13 many years, and two pals have actually offices in France and New York as they are seducing the whole world making use of their snacks, pastries, yogurts, mousses, and various other sweets made with simple, pronounceable ingredients. The duo also will teach aspiring bakers that perfecting the skill of French pastry is attainable through their unique recipe books and entertaining available home courses. Michel and Augustin’s fantasy is simple: to help make the world laugh and bond over a shared passion for candies.
The storyline of Michel et Augustin began just enough. Two boys started palling around in middle school and turned into great buddies. But, just like numerous teenage relationships, the two parted techniques after graduation to adhere to their own routes.
Michel found himself doing work in finance in ny, and Augustin had been involved in marketing and advertising for Air France. But both shortly became disillusioned because of the 9-to-5 routine of world of business. They reconnected additionally the duo devised a wild plan to learn all 1,263 bakeries in France and develop a guide to the greatest confectioneries the nation needed to provide. They blogged a novel about it â their basic cooperation!
After completing their particular pursuit, in 2004, Michel and Augustin aproned-up and set from an innovative new adventure: cooking in Augustin’s home. Their particular goal would be to produce a type of snacks alongside sweets made with 100% natural ingredients and really love. And, after tirelessly testing and tasting over 300 quality recipes, their unique very first concoction came into this world: the small spherical butter cookie. Michel et Augustin was created!
The pair discovered rapid achievements, in addition they consistently innovate a lot more delicious projects, such as for instance a decadent yogurt in a container, which was found only one time Michel and Augustin realized their own prized cow could create over butter. They sell their products or services aided by the signature “kookiness” and pleasure they infuse into their yummy goodies.
Dispersing a Love for French Pastry Around the World
Michel et Augustin is about more than just making a tasty cookie. The business is bent on drawing from France’s wealthy culinary background to produce masterful sweets.
“it is not pretty much snacks â it’s about a love of French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “every little thing we make is related to French pastry methods. There is a very powerful union with pastry making as a business enterprise.”
But Lily told us an affinity for and expertise of French pastry is not just set aside for all the product designers (they call them the “recipe team”) at Michel et Augustin. An element of the businesses kooky society is discussing the love and expertise of pastry making therefore every member of the team, in France and Brooklyn, can prepare become a French pastry cook and do the national exam (named a “C.A.P.”). That way, everyone can participate in innovating new meals and talk knowledgeably with followers, customers, and consumers.
“once per week in France as soon as 30 days in nyc, our very own Banana Farm (“office”) becomes a pastry class where the audience is dealing with a vintage program of French pastry and training your certification,” she said. “It doesn’t matter if you’re an internet interracial dating site creator or in revenue â the chance is encouraged regarding.”
Though Michel et Augustin supplies a expansive product line in France, the business sticks with the same principles and maxims of production regarding items.
“finished . all our products share is an actual focus on style in order to the components,” Lily stated. “We concentrate on the high quality and ease from the elements, and then try to keep carefully the element list as pronounceable as it can.”
This results not just in a tasty decadence, but also a delicacy it is possible to be ok with consuming together with your special someone.
A Collection of Treats excellent for revealing together with your Sweetheart
Thereis only something about discussing candies that starts the afternoon correct or stops a perfect big date. And Michel et Augustin’s designs were meant for merely such events.
“It is a moment of indulgence after a romantic date,” Lily stated. “It is delicious and made with clean ingredients, hence helps make the minute much better. It feels very good to engage.”
With so many deserving treats to choose from, there is have to pick just one. While there are numerous even more possibilities in France â from chocolate mousse to decadent yogurts and, naturally, one-of-a-kind cookies â there are many options available in the US aswell.
Lily was actually fast to recommend an ideal treats provide to or take pleasure in with that special someone.
“All of our popular cookie is all of our 4-Cookie Squares,” she mentioned. “These are typically like small square tarts, appear in three tastes, and that can be very easily provided. We also have Cookie Buttons, that are hazelnut chocolate processor chip snacks with hazelnut ganache inside. They show up in packages of two â one for me personally, choice for you!”
For couples just who really enjoy their morning ritual together, Lily informed all of us Puff Palmiers tend to be a lovely a.m. option.
“they truly are puff pastry and taste like Elephant Ears,” she mentioned. “They’re super light and flaky and perfect for revealing over break fast with coffee or at tea time.”
Whether your honey are chocoholics or value the delicate butteriness of caramel (or all things in between), Michel et Augustin provides a worthwhile combat for discussing (or sneaking off with for your own personel clandestine cookie affair).
Become involved In the Banana Farm
Michel et Augustin’s approach is that the pleasure of desserts is in the sharing. As a result it should not be any surprise society engagement is actually a large an element of the company’s company objective. Everyone is invited to cease in and chat (and style snacks) at their particular Banana facilities (practices) in Paris, Lyon, or Brooklyn.
This mindset started on very beginning regarding the company and it is element of their core. And Lily noted this approach is exemplified during the organization’s available houses.
“Right from the start, Michel and Augustin opened up the doorways of the apartment to next-door neighbors, pals, consumers, and passersby, for folks to provide them comments, to flavor snacks, to taste new meals they were screening, and to hang out using them and talk about what they happened to be undertaking,” she said. “its a thing that’s really important to you now.”
Start house in the Banana Farm happen from the basic Thursday of any month in France and ny. Lily informed you these events provide a way when it comes to organization supply to the community by teaching all of them in regards to the history and techniques of French pastry.
“We invite everyone else, family members, pals, clients, and consumers to come share meals,” she mentioned. “We would taste exams, focus teams, and perform games. It is a real neighborhood event.”
It’s not only fun and tummy-pleasing to go to, however, if you do not have a cookie partner, think of the rest of the dessert aficionados you could meet at Banana Farm. After all, when someone loves Michel et Augustin treats, you are aware obtained great taste, and you should have one thing to connect more than.
Michel et Augustin: invested in Random Acts of Kookiness
In genuine Michel and Augustin type, the duo began a Random Acts of Kookiness effort to motivate and excite anyone. From a tribute to Michael Jackson on the cookie square event and their torrid Greek story, Michel and Augustin infuse hilarity and pleasure into all they do. You will find precisely why their particular goodies are so addicting â they are made out of 100% natural ingredients and great vibes.
Up subsequent when it comes down to business is a fresh cookbook that aims to help US audience and others tackle the intimidation of French pastry.
“We’re making a French pastry cookbook for your United States, and it’s really about finding pleasure in these hard recipes,” Lily stated. “We’re splitting it down and claiming it can be done. If we can, anyone can, and in addition we’re sharing all of our development.”
Michel et Augustin can be looking to release the popular candy mousse in the usa.
“All of our dream for our candy mousse will be seduce The united states’s taste buds.”
And, after sampling the company’s cookies and other treats, the united states is without doubt in for an extended relationship with this mousse.
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